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Aato

Designed a campus-based transportation system to simplify auto travel for NID, Madhya Pradesh students through journey mapping, service blueprinting, and app design.

Category Service Design
Role Service Designer
Year 2024
Institute NID, Madhya Pradesh
Galaxy S26 Ultra
Aato — Cover
Aato — Login
Aato — Permissions
Aato — Destination
Aato — Sort rides
Aato — Seat selection
Aato — Booking confirmed
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Aato — Introduction
Aato — What we did

Students at NID spend 2.5 to 3 lakh rupees monthly on autos, coordinating through chaotic WhatsApp groups with no reliable system.

Aato — Problem identification
Aato — Journey mapping
Aato — User persona

Meet Riya — a student who spends most of her day just managing the trip. She represents the everyday frustration of campus commuting.

Aato — App pitch
Aato — Value exchange

The solution connects students, drivers, and the institute through urgency-based booking, scan-and-verify identification, and automatic fare splitting.

Aato — App features
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